SoundCloud Player One
Art direction and design for SoundCloud Player One, the first-ever livestream gaming tournament hosted inside Fortnite, sponsored by Xbox, Adobe, and Swiffer. The event was a livestream on Twitch hosted by Rico Nasty and Goldenboy and featured 8 SoundCloud artists playing in a battle royale within a custom SoundCloud Fortnite world. 

Independently developed the visual identity from inception to launch, with assets scaled out to the virtual broadcast on Twitch, a custom SoundCloud world built inside of Fortnite, social posts for SoundCloud owned channels and custom designs for artists and partners, multiple press assets, in-app creative, blog posts, Player One branded audio ad, co-branded audio ads for Swiffer and Adobe, prestitial for Adobe, two custom websites, paid media, playlist art, posters and custom merchandise for artists such as hoodies, Xbox controllers, and a trophy for the winner. 

Motion and interactive design support by Zoe Li
Selected press: Billboard, Rolling Stone
Player One Microsite
Social Posts
Live-Stream Broadcast
Rico Nasty's Half-Time Performance
Rico Nasty's Half-Time Performance

Playback 2020

Design for The SoundCloud Playback, an annual celebration of top artists, music and moments that mattered most on the platform. This year, the Playback was presented in an immersive site, designed and built by the in-house Creative Studio. The site highlights the creators and cultural moments that had the most impact in 2020, and connects listeners to check out their own Playback. Additional marketing assets include playlist covers, social templates and artist highlights. 

Selected press: Hypebeast, Respect Mag

Trippie Treat
Title and typography treatment for Trippie Treat, an audio/visual experience, celebrating the release of Trippie Redd's new album on SoundCloud's Twitch channel
Editorial Design, SoundCloud Playlists
Selected designs  for SoundCloud owned and curated playlists. This page is updated with new designs.
Next Project: Spotify
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